Introduction Creativity, Inc. is about Pixar. The book contains the wisdom of managing a creative company shared by Ed Catmull. This book is about leading by being self-aware. I would like to learn the management lessons that the former president of Pixar is sharing in the book. Authors Ed Catmull is a computer scientist and the co-founder of Pixar Animation Studios. He was the president of Pixar and Walt Disney Animation Studios. He has won 5 Academy Awards. He also has been awarded the Turing Award for his work on three-dimensional computer graphics. Amy Wallace is a journalist and writer. She is currently the editor-at-large at Los Angeles magazine. Contents Creativity, Inc. has an Introduction (Lost and Found), 13 chapters which are organized into 4 parts, and an Afterword (The Steve We Knew). Part I is Getting Started. The 4 chapters here are Animated, Pixar Is Born, A Defining Goal, and Establishing Pixar’s Identity. Part II is Protecting the New and has 5 chapters. They are Honesty and Candor, Fear and Failure, The Hungry Beast and the Ugly Baby, Change and Randomness, and The Hidden. Part III is Building and Sustaining. There are only 2 chapters: Broadening Our View and…