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Storyselling for Financial Advisors: How Top Producers Sell – Scott West, Mitch Anthony
Non-fiction / 14th October 2023

Introduction Storyselling for Financial Advisors teaches the readers to tell the financial story. The authors want to show how the top advisors sell. As I am starting my financial planning business, I would like to know more about soliciting clients. Author Scott West is Head of Consulting for Invesco Van Kampen Consulting. I could not find much information about him on the internet. Mitch Anthony is a financial services advisor, author, speaker and consultant, and the developer of MyFLPTools, a subscription-based service that provides a suite of discovery tools for financial services professionals. Contents There are a preface and 13 chapters in Storyselling for Financial Advisors. The chapters are Part One: How to Put Half of Your Client’s Brain to Sleep 1) Why Statistics Don’t Sell and Stories Do 2) Learning to Speak the Language of the Right Brain 3) What’s Your Gut Feeling? How Decisions Really Get Made Part Two: Becoming a Better Storyseller 4) Reading and Leading Others: The 30-Second Body Language Read 5) How Socrates Can Help You Reach Your Sales Quota: Getting Others to Tell Their Story 6) How Self-Deprecation and Wit Will Get You Further Than Self-Promotion 7) Making the Intuitive Leap with Your Client 8)…